Hey Small Business Owners, in this article we will first go over, why you should advertise your business on Podcasts, then HOW to get started advertising your business on podcasts, where you can go to get started advertising on Podcasts and finally how much it’s going to cost you to get started.
Here’s 3 Reasons Why Podcast Ads will take your business to the next level.
- Podcast Ads go where Social Media Ads Can’t
- People are constantly being served visual ads, through TV, Social Media, Billboards, Mailers, honestly Ads are everywhere.
- Advertising in audio allows you to reach your audience during rare Screenless Moments, which allows you to cut through all of the advertising clutter in a meaningful way.
- Podcast Ads are Targeted
- Podcast ads allow you to granularly target your audience based on behaviors. For example, you can target, new parent, job seekers, home buyers or tech enthusiasts
- Every impression counts and will be heard by people who are interested in your business and more likely to purchase.
- Increase Conversion
- The average watch time for a video ad is roughly 10 seconds, but with audio ads 98% of listeners sit through an entire 30-second ad from start to finish.
Places To Advertise
AdvertiseCast
https://www.advertisecast.com/
Advertisecast is a Full-Service Podcast Advertising Solution. They sell ad inventory for 2,500+ podcasts with a hundred of them being exclusive partners. With a total monthly reach exceeding 35M listeners, they are able to scale efforts to meet your advertising needs.
You have the option of managing your campaigns with our proprietary self-serve advertising portal or have their sales team fully-manage on your behalf. The option is yours.
See detailed reporting on ad spots published including episode information, download counts, and A.I. time-stamped transcribed air checks.
Their most popular type of ads are host-read ads which are read by the host and are typically baked into the episode. These are the most requested ad units by their advertisers. Another option is dynamic ads. These types of ad units are starting to gain interest as they have more targeting capabilities.
You can pick which Podcasts you want to advertise on based on reach and Category. Read the descriptions for each Podcast and decide how many times you would like your ad to run on their show.
Spotify Ad Studio
https://ads.spotify.com/en-US/
Spotify Advertising helps businesses of all sizes reach listeners as they stream what they love. From white-glove service for enterprise brands to self-serve solutions for small business, we can connect you to the people you care about with audio, video, and podcast ads.
Make your media dollars work harder and scale your reach beyond classic title-by-title podcast buys with audience-based podcast buying. Reach listeners based on their demographics (age, gender, and location), behaviors, real-time contexts, or create custom audience segments using audience match (beta).
Minimum Budget $250/ mo for Ads on Music Minimum Budget $500 /mo for Ads on Podcasts
iHeart (Podcast Advertising)
With over 860 radio stations, only iHeartMedia can offer local activation with national reach. Individual station brands deliver the ability to connect with diverse audiences in local markets across the country.
iHeartRadio, iHeartMedia’s industry leading digital music service, has over 158 million registered users and is available on over 250 platforms and thousands of connected devices, offering countless advertising and partnership opportunities from unique branded custom stations crafted by iHeartMedia’s world class programming to pre-roll videos that are integrated seamlessly into the user experience.
With more than 430 million podcast downloads each month, iHeart has the best local podcasts from our popular radio personalities – and the ability to include brand sponsors on the local, regional, and national level.
iHeart AdBuilder is the only self-service radio advertising platform that helps small business of any size advertise on the radio. After answering a few questions, proprietary technology will produce a customized ad, then ensures your ad reaches your target audience connecting your business with your customers.
Great for local brick and mortar locations trying to increase foot traffic.https://app.iheartadbuilder.com/
Audiogo
AudioGO is a self-serve advertising platform that makes it easy to create, schedule,and run audio ads - wherever your customers are listening. AudioGO’s publisher network has over 100M unique monthly listeners in the US alone, in both English and Spanish. And we’re always adding more to further your reach.
Set your budget, scheduleAny hour in the day, any day in the week. With minimums as low as $250 , it’s never been this affordable to advertise on top streaming apps.
Upload your audio then Choose your audienceTarget your listeners by age, gender, location, language, music or podcast genre, and up to 60 different interests and user statuses.
AudioGO charges a flat CPM rate of $18. That's 18 dollars for every 1000 ads played. That's less than 2 cents per impression. You'll only be charged for your actual campaign spend and we do that gradually until the budget is reached or the campaign ends.If you have any additional questions or want us to personally walk you through this process, happy to help, please leave a comment below.
