Why Live Events?
Let’s be real, live events sound fun again! After a year of limiting social interactions, people are finally excited to get out and mingle again. As we slowly start to integrate social gatherings into our lives again, it’s the perfect time to mix our newfound obsession with podcasts.
Here are some ideas to make money from live events in Podcasting:
Venue Partnerships:
Local venues, Bars, and Restaurants are eager to get people back into the swing of going out and spending money again. This is the perfect time to approach a local small business and set up a weekly live recording of your podcast. This gives your listers a chance to organically connect with you as well as introduce your show to new people who could be first-time listeners.
Be sure to ask the business to give you a referral code to share during the show so that people who are listening to the recording of your live podcast can come into the business after. These codes allow the business to track the additional traffic that you’re adding to their business, this can be used for bargaining for sponsorship dollars.
Ticket Sales:
If you have an informative or entertaining podcast where listeners can be a part of the podcast magic then book the venue and sell tickets.
Not only will you make money from guest entry, but you also have an opportunity to gain Patreon subscribers, sell merch, grow your social media following, etc.
If you choose to do live events, HIRE A PROFESSIONAL VIDEOGRAPHER, or partner with one. You will get a great video to use for social media and you will get a clean audio file to upload as a live podcast.
Invite Awesome Guests:
Having live events can help you to attract the guest of your DREAMS to your podcast. Professors, CEOs, Artists, Influencers, etc would all love to engage with their audience and be a podcast to promote their latest project. Strategically partner with organizations and individuals who align with your content. Awesome guests will invite their audience to participate in the event and that’s the conversion jackpot you’ve been waiting for.
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